Applying for a business award can be a great opportunity to gain recognition for your achievements and elevate your brand. Here are some top tips to help you with the application process:
- Make sure your application tells a good overall story and “paints a picture” of your business or organisation.
- Make sure what you say is evidenced – use performance indicators, case studies and testimonials.
- Include facts and figures.
- Show your passion and make it captivating.
- Make it easy for the reader to easily glean the facts.
- Make sure you answer the questions (note there is a maximum word count).
- Include what makes you different - how do you stand out from the crowd.
- Get someone who doesn’t know your business to read it – they will be able to tell you if it paints that picture!
- There are no negatives in entering. Even if you don’t reach the finals, there will be a lot to learn from the experience. The results can help your business’s future, and maybe win the award the following year.
- Be creative. However, always keep in mind that whatever you do to impress the judges must relate to your business.
- No acronyms and abbreviations! That’s just smth u shouldn’t do. Lol.
- Many applications are let down by the attention to detail. Spelling and grammar are important to the judges, even things you write everyday, for example your name, should be double checked. There is always no harm in being too correct.
- If you have staff, don’t be afraid to ask for their input. Their creativity might surprise you.
By following these tips and putting in the effort to craft a compelling application, you can increase your chances of success in securing a business award. Good Luck!
